What can social media provide in terms of SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. Although social media has been an increasing channel for marketing in recent years, most companies haven’t yet begun to make use of it. This is particularly important if you are investing in SEO. While the benefits of social media may not be immediately apparent, they are vital for SEO help. Here are five benefits of social media is vital to SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for some time. If people tweet, share, like or comment on an article, this is called a social engagement. The more social interactions a piece of content receives, the more social signals you build to your website. Social signals are utilized by search engines to rank content. It’s a way to measure what content people find useful and what their algorithm determines to be of high quality. Content can be instantly indexed when it’s getting a lot of social engagement.

2) Link Building

It’s long gone of asking for Socialwb.com/%d8%b4%d8%b1%d8%a7%d8%a1-%d9%85%d8%aa%d8%a7%d8%a8%d8%b9%d9%8a%d9%86-%d8%aa%d9%88%d9%8a%d8%aa%d8%b1/ websites to link to yours. With the advent of Google’s Panda and Penguin algorithms SEOs have to do link building by hand and create content of high-quality which is relevant to linking. What is the best way to reach websites who are willing to link to your website, even if you ask them directly, which would be thought to be “unnatural”? Social media is the answer. Social media allows you to expose your content to interested audiences who might be willing to link to it if it is worth linking to. They will also spread your content among others, increasing your influence.

3.) Content Amplification

You can make all the excellent content you’d like to however, it will not get an enormous amount of attention without amplification. Sure, email marketing can be an excellent method to amplify the content, but it’ll only reach the people in your marketing database. You can also reach new audiences through social media. Once you share your content, those who follow you will also share it with their following should they find it valuable. This will cause them to be able to share it with their followers and increase your reach. Additionally, you will gain relevant traffic through inbound linking social signals, as well as brand awareness, all of which can be used by search engines to determine content assessment of quality.

content amplification lifecycle

4) Brand Awareness & Signals

Brand identity and awareness can tell search engines much about the credibility of your website as well as the degree to which it should be respected in their ranking algorithms. Social media is a great way to increase brand awareness and amplifies the quality of your content. This is what Google calls co-citation. These co-citations can be built through social media to improve Google’s trust and help with search results that are branded.

5) Social Indexing

Since search engines are able to index social media profiles which means they show on search results pages. This allows your business to be displayed on search results when you type in branded search queries , which is more than just your own website. But it gets even better than that. Individual tweets from Twitter could be indexed and were displayed in the search results. This allowed your content to be ranked higher in searches. That was only temporary for a few months, until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.