What the heck does social media have to relate to SEO? At MWI, we get these questions frequently from our potential and current clients. While social media has been an increasing channel for marketing in recent years, the majority of companies have not yet started to make use of it. This is particularly important to consider if you’re planning to invest in SEO. The creation and management of social media accounts are extremely essential to aid in SEO efforts, although the benefits are not immediately obvious. There are many reasons to consider social media as part of your strategy for online, here are 5 reasons why it’s crucial for SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for quite some years now. A social engagement is when users like, https://socialwb.com/%D8%B4%D8%B1%D8%A7%D8%A1-%D8%B2%D9%8A%D8%A7%D8%AF%D8%A9-%D9%84%D8%A7%D9%8A%D9%83%D8%A7%D8%AA-%D9%81%D9%8A%D8%B3%D8%A8%D9%88%D9%83-%D8%B9%D8%B1%D8%A8%D9%8A%D8%A9-%D9%84%D9%84%D8%B5%D9%81%D8%AD%D8%A7/ share, share, or tweet on a piece of content. A piece of content that has more engagements on social media will be able to show more social signals. Social signals are utilized by search engines to determine the quality of the content. It’s a way to measure what content people find useful over what their automated algorithm determines to be of good quality. Content can be quickly indexed in the event that it’s receiving lots of engagement on social media.

2) Link Building

It’s past the time when you could make a request for hyperlinks from other sites. With the advent of Google’s Panda and Penguin algorithm, SEOs are forced to do link building the old fashioned way to create quality content that is linked-worthy. How do you get in touch with websites willing to link to your content , if they are not directly approached as an “unnatural” practice for building links? Social media is the answer. Social media lets you expose your content to of people who are interested and could be influenced to link to it should it be worthy of linking to. They will also promote your content to their networks which will increase the impact of your content.

3) Content Amplification

It doesn’t matter how good your content is, it won’t be popular until you amplify it. Email marketing is a great way of amplifying content , but it can only get to those on your list of marketing contacts. You can reach new audiences via social media. If you share your content, your following will connect with their friends should they find it valuable. This will cause them to share it with their following which will increase the reach of your content. You will also gain relevant traffic and inbound links, social signals, and brand awareness All of which can be utilized by search engines to make quality evaluation.

content amplification lifecycle

4.) Brand Sensibilization and Brand

Brand identity and awareness can tell search engines many things about the quality of your website as well as the extent to which it can be trusted in its ranking algorithms. Social media can help build brand awareness and increases the quality of the content you publish. This is what Google calls co-citation. These co-citations are built through social media to improve Google’s trust and assist with branded searches.

5) Social Indexing

Search engines have been indexing the social media pages since a while which means that they appear in search result pages. This allows your brand to be listed in search results on specific queries that aren’t exclusive to your site. This is even better. Individual tweets from Twitter were previously indexed and appeared in search results too – enabling another way to ensure your content’s ranking in the search results. It was temporary, however the deal was ended when Google stopped it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.