What can social media provide in terms of SEO? At MWI, we get lots of questions from our potential and current clients. Social media is a fast expanding channel of marketing that many businesses have only begun to take advantage of over the last couple of years, yet it’s crucial to make use of when you’re investing funds into SEO. While the benefits of using social media may not seem immediately apparent, they’re crucial for SEO help. Out of the numerous reasons you should think about social media as part of your overall strategy to be online, here are 5 reasons why it is essential to SEO.

1) Social Media Signals

It’s no secret that Google, Bing and Subline F 3-22 other major search engines have been using online conversations as part of their ranking algorithms for a long years now. Whenever people tweet, like or comment on a piece of content This is referred to as social engagement. The more the number of social interactions that a piece content gets, the greater social signals you build to your website. Social signals are utilized by search engines to rank content. This is a method for search engines to know what content people consider to be most valuable and also what they consider to be high-quality. If an article has a high amount of social engagement the content can be indexed.

2) Link Building

It’s been a long period when you could just solicit hyperlinks from other sites. Since the introduction of Google’s Panda and Penguin algorithm, SEOs are forced to do link building using the old-fashioned method and create content of high-quality that is worthy of linking. How do you get in touch with sites that would be willing to link to your content , if they are not directly approached as an “unnatural” link building method? Social media is your solution. Social media lets you present your content in front of relevant groups of people who may be influenced to link to it when it’s worthy of linking to. They will also share your content with others increasing your influence.

3) Content Amplification

No matter how top-quality your content is, it’s unlikely to get much traction without amplification. Email marketing can be great method to boost content , but it can only reach people in your list of marketing contacts. You can also reach new audiences through social media. If you share your content with your followers, they will be sure to share it with their own followers when they find it useful. This will cause them to also share it with their friends which will increase the reach of your content. You’ll also get relevant traffic as well as inbound linking, social signals, and brand awareness, all of which can be utilized by search engines for content to determine the quality of your content.

content amplification lifecycle

4) Brand Communication and Awareness

Brand recognition and brand identity can inform search engines many things about the quality of your site and the extent to which it can be considered reliable in their ranking algorithms. Social media is a great way to increase brand awareness and increases the quality of the content you publish. This is what Google calls co-citation. These co-citations can be built via social media in order to increase Google’s trust as well as aid with the search engine’s branded searches.

5.) Social Indexing

Since search engines are able to index social media profiles, they are now showing on search results pages. This allows your business to be displayed on search results when you type in branded search queries on more than just your company website. It’s even better. Tweets that were individual from Twitter could be indexed and displayed in the search results. This allowed your site to rank higher in the results of a search. That was only temporary for a few months until Google decided to cease using it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.