What do social media platforms have to offer SEO? MWI receives the information frequently from both current and potential clients. Although social media has been an increasing channel for marketing over the last few years, many companies haven’t yet begun to make use of the potential of it. This is particularly important if you are investing in search engine optimization. Setting up and managing social media accounts are extremely crucial to support SEO initiatives, but the benefits are not immediately obvious. There are many reasons you should think about social media as part of your overall strategy to be online Here are five reasons why it is essential for SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for some time. A social engagement happens the time when people share, like, comment or Socialwb.com/%d8%b4%d8%b1%d8%a7%d8%a1-%d9%85%d8%b4%d8%a7%d9%87%d8%af%d8%a7%d8%aa-%d9%8a%d9%88%d8%aa%d9%8a%d9%88%d8%a8/ (you could try this out) share a tweet about content. A piece of content with more social engagements will have more social signals. Search engines evaluate the social signals they receive, and consider it an element of quality when evaluating content. This is a way for search engines to know what people find most useful and what their algorithms consider top-quality. A piece of content can be instantly indexed in the event that it’s receiving lots of social interactions.

2.) Link Building

Long gone are the days of going out and soliciting websites to link to your site. With the emergence of Google’s Panda and Penguin algorithm SEOs have to do link building using the old-fashioned method by creating high-quality content that is link-worthy. How do you reach websites which are willing to hyperlink to your content, when the request is considered “unnatural”? Social media is the answer. Social media allows you to expose your content to people who are willing to link to it, when it’s worthy of linking to. They will also be able to share your content with other people and increase your reach.

3) Content Amplification

You can create all the top-quality content you like but it’s not going to gain much traction without amplification. Sure, email marketing is an effective way to boost content, but it’ll only be able to reach people who are in your marketing database. You can also reach new audiences via social media. If you post your content to your followers, they will spread it to their own followers if they find it helpful. They will also be able to share your content with their followers, which will increase your reach. In addition, you’ll gain relevant traffic and inbound links as well as social signals and brand awareness and can be used by search engines for content to determine the quality of your content.

content amplification lifecycle

4) Brand Recognition and Signals

Search engines can use brand name and reputation to determine the quality of your site and how trustworthy it needs to be for their ranking algorithms. Social media can help build brand awareness and amplifies the content you publish. Google calls this co-citation. Co-citations can be created via social media in order to increase Google’s credibility and aid in branded searches.

5.) Social Indexing

Search engines have been indexing social media profiles for some time now and this means that they show up in the search results pages. This allows your business to show up on search results when you type in branded search queries on more than the site of your business. However, it’s even more than that. Individual tweets from Twitter were once indexed and displayed in search results. This allowed your site to be more prominent in the search results. It was only temporary for a few months until Google made the decision to stop it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.