What does social media have to have to do with SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. While social media has become an increasing marketing channel over the last few years, many companies haven’t yet begun to make use of it. This is especially important if you are investing in SEO. The creation and management of social media accounts are crucial to support SEO efforts, though the benefits may not be immediately evident. Of the many reasons you should think about social media as part of your online strategy Here are five reasons why it is essential for SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for quite some period of time. When people share content via Twitter, Facebook, comment or share an article, this is called a social engagement. A piece of content that has the highest number of social engagements will be able to show more social signals. Social signals are utilized by search engines to rank the content. It’s a way to measure what content people find useful in comparison to what their algorithm decides is top-quality. Content can be quickly indexed in the event that it’s receiving lots of social interaction.

2) Link Building

The days of going out and soliciting websites to link to yours. With the advent of Google’s Panda and Penguin algorithms, SEOs are forced to create links in by hand by creating high-quality content that is link-worthy. But how do you reach websites willing to link to your site if asking them directly is considered an “unnatural” link building technique? Social media can help. Social media lets you share your content with appropriate audiences that are willing to share it with others, in the event that it’s worth linking to. People who promote your content to others and increase your reach.

3) Content amplification

You can make all the excellent content you’d like to however, it will not get any traction without amplifying it. Marketing via email is an effective method to increase the reach of your content but it’s only going to reach people in your marketing list. Social media lets you expand your reach with your content. When you share your content, the people who follow you will spread it to their networks should they find it valuable. They will then also share it with their friends to increase your reach. In addition, you’ll gain relevant traffic and inbound links social signals, inbound linking, and brand Socialwb.com/%d8%b4%d8%b1%d8%a7%d8%a1-%d9%85%d8%b4%d8%aa%d8%b1%d9%83%d9%8a%d9%86-%d9%8a%d9%88%d8%aa%d9%8a%d9%88%d8%a8/ (www.stalgis.com) awareness, all of which can be utilized by search engines for content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals

Brand identity and awareness can tell search engines an awful lot about the overall quality of your website as well as how much it is respected in their ranking algorithms. Social media aids in building brand awareness and increases the quality of the quality of your content. Google calls this co-citation. These co-citations can be developed via social media in order to increase Google’s trust as well as aid with the search engine’s branded searches.

5) Social Indexing

Search engines have been indexing the social media pages for some time now, which means they now show up in the search results pages. This lets your brand show up in search results that include branded search queries on more than the site of your business. However, it’s even more than that. Individual tweets from Twitter were once indexable and were displayed in the search results. This enabled your content to be ranked higher in searches. This was just temporary for a couple of months until Google took the decision to end it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.