What does social media have to have to do with SEO? MWI gets this information a lot from current and prospective clients. Social media is a rapidly expanding channel of marketing that many businesses have only begun making use of in the past few years. However, it’s crucial to make use of – especially if you’re investing resources into search engine optimization. While the benefits of social media may not seem immediately apparent, Socialwb.com/%d8%b4%d8%b1%d8%a7%d8%a1-%d9%85%d8%b4%d8%aa%d8%b1%d9%83%d9%8a%d9%86-%d9%8a%d9%88%d8%aa%d9%8a%d9%88%d8%a8/ they are vital for SEO support. Here are five reasons why social media is essential for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for a long years now. If people tweet, share, like, comment or share a piece of content, this is called a social engagement. A piece of content that has the highest number of social engagements is likely to have more social signals. Social signals are utilized by search engines to determine the quality of the content. This allows search engines to determine the most popular content and what algorithm they believe to be high-quality. If an article is receiving lots of social shares the content can be identified.
2) Link Building
It is long past the time that you could make a request for links from other websites. With the advent of Google’s Panda and Penguin algorithm SEOs have to perform link building in the traditional way to create quality content that is link-worthy. How can you get your content to websites that are willing to link to your site, if the request is considered “unnatural”? Social media is the answer. Social media lets you share your content with appropriate audiences that are willing to link to it should it be worth linking to. These people will spread your content among others increasing your influence.
3.) Content amplification
The quality of your content is, it’s not going to achieve much success unless you amplify it. Email marketing is a great way of amplifying content but it will only be able to reach the people on your list of marketing contacts. Social media lets you expand your reach with your content. If you share your content with your followers, they’ll spread it to their own followers in the event that they find it helpful. These people will then spread the word to their networks to increase your reach. You’ll also get relevant traffic as well as inbound linking as well as social signals and brand recognition, all of which can be used by search engines to make quality evaluation.
content amplification lifecycle
4.) Brand Awareness and Signals
Brand image and recognition can inform search engines a lot about the quality of your site and the extent to which it can be respected in their ranking algorithms. Aside from amplifying your content social media also aids in to increase awareness of your brand. Google refers to this as co-citation. Making these co-citations with social media can help increase Google’s trust in your company website , and will also help by bringing in search queries that are branded.
5) Social Indexing
Search engines have been indexing social media sites for some time now so they can now appear in search result pages. This allows your business to show up in search results for branded queries that are not only restricted to your business’s website. But there’s more than that. Individual tweets from Twitter were at one time indexed and displayed in search results, too which gave another means to get your content noticed in search. The service was temporary for a few months until Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.